Bruce Coudrey – Principal of Benchmark Corporate

Over 20 years experience as a business broker.

Bruce Coudrey is the Principal of Benchmark Business & Commercial Sales, and Benchmark Corporate.

Bruce Coudrey started working for himself in 1983, when he started his first Shell service station in Wollongong aged 22. Since then he has owned and operated six Shell service stations, along with several carwashes, a large car detailing business, a Thrifty car rental franchise, and other businesses including outdoor advertising billboards, and an industrial parts cleaning business.Bruce Coudrey has been a Registered Business Valuer since 2009, he is a Certified Practicing Business Broker, and is also a Licensed Real Estate Agent in Queensland, New South Wales, Victoria, South Australia and Northern Territory.In 1995 Bruce commenced operating as a business broker. Since then he has handled the sale of hundreds of small businesses – and in early 2013 he had completed his 1700th transaction.

Bruce has acted as a court-appointed expert witness on many matters (especially service stations),and he has been engaged in appraising and consulting to many types of small business. Bruce Coudrey is a member of the Australian Institute Of Business Brokers (AIBB), the International Business Brokers Association, and the Real Estate Institute of Queensland. For many years now Bruce has been an active member of the AIBB State and National executive committees, and he established and oversees the AIBB Education, Training and Professional Development Committee. Bruce is often asked to speak to business groups, and is an accredited workplace trainer. He works in all markets sectors across the country. In 2010 Bruce was awarded the AIBB President Medal – and at that time he was only the second recipient of that recognition.


Contact Bruce

Mobile: 0411 226 888 | Office: 1300 366 521 | Email:

Ian Haggerty

Ian has gained 28 years business experience working throughout Europe, the Middle East, North America Australia and New Zealand. Ian is a dedicated business manager who maintains a professional approach at all levels of business interactions. With significant business experience gained from owning his own businesses and time spent in the corporate world; his strengths are identifying short and long term growth opportunities as well as understanding the diversity of exit strategies available to business owners today.

Before joining Benchmark as a business broker, Ian was QLD State manager for Flow Systems (part of Brookfield group) where he created dynamic growth opportunities for developers within the residential and commercial property markets. Prior to Flow, Ian was also at Trility, (part of Mitsubishi) Australia’s 3rd largest water company, and as Head of Strategic Growth, Ian developed strategies for the company’s growth from 120 employees to over 400 today, including sourcing joint ventures arrangements and value added acquisitions.

After selling his own pipeline business to Veolia, Ian also spent 6 years with them and was promoted to National Business Development Director. During his time at Veolia Ian grew his division from $400k to $46m per annum to become the largest water main “Trenchless” rehabilitation company in the southern hemisphere.

Prior to Veolia, Ian was the Managing Director / Owner of Pipe Shield, a specialised pipeline inspection, maintenance, rehabilitation company. Ian sold his business to Veolia.

Ian also worked internationally for companies such as Trafalgar Water Inc., where he was a consultant to a number of North American companies within the utilities, services and water industries. His main area of expertise in business, is mergers and acquisitions, consolidation proposals, market analysis, securing funding for growth, and new technology introduction and acceptance.

Contact Ian

Mobile: 0406 661 346 | Office: 1300 366 521 | Email:

Emil Parthenides

‘2015 Benchmark Business Broker of the year’

‘2015 Highest total sales’

Awarded 2015, 2016 Benchmark Business Sales & Benchmark Corporate Advisor of the Year

Emil Parthenides joined Benchmark in 2013, as division director in specialist sales, mergers, acquisitions & rollups.
His experience as a successful entrepreneur in a broad range of industries include hospitality, licensing, wholesale distribution, insurance & technology are what sets Emil apart from most.

Emil specialises in exit strategies for privately held businesses with an enterprise value between $5M & $50M. Emil has developed a niche’ market and has respected relationships with a number of high end private investors, private equity & corporate trade acquirers.

A commercial advisor, Emils’ experience, knowledge and enthusiasm enables him to create a successful outcome for all parties.

Emil Parthenides
BBus (Eco & Fin), RMIT

Specialist –
Sales, M&A, Rollups

Mob: 0412 817 059

Contact Emil

Mobile: 0412 817 059 | Office: 1300 366 521 | Email:

Jack Lee

Experienced business owner.

Business runs in Jack’s blood. Jack was born in a business family which gave him the opportunity to immerse into business since the age of 5 (legal business age in Asia back then). In the last 17 years Jack has founded three small businesses and held senior positions in corporations, he has gained inside knowledge of both Asian and Australian business cultures through working and living in multiple countries over 13 years. He is passionate about working in the multi-cultural space. He demonstrates excellent problem solving and people skills, complementing his ability to connect with both Asians and Australians. Jack enjoys achieving win-win outcomes for all parties.

Jack 的商業本能與天賦,來自於從小的家族傳承與薰陶。在過去的17年裡,Jack在亞洲及澳大利亞的多元文化背景下,從自我創業到在企業擔任資深顧員,穩定建構優越的商業專業知識及實務操作基礎。Jack擅長利用跨國經驗、廣泛人脈及問題解決能力,拓展雙贏商機。

Contact Jack

Mobile: 0405 211 100 | Office: 1300 366 521 | Email:

Nicolas Kenos

Vast experience in the food business.

Nick Kenos has been immersed in the food business his whole life. As a third-generation food industry specialist, he has bought, sold, created and revived more than a dozen thriving businesses that span the wholesale and retail spectrum. He was the former owner of one of Melbourne’s most beloved and critically acclaimed cafes, Three Bags Full, along with other well-known industrial cafes, food vans, specialty coffee and espresso bars.

Beyond cafes and retail, Nick’s involvement in his family’s large-scale and highly successful food manufacturing businesses has seen him also develop extensive experience in food manufacturing and distribution.

Few people understand the structure, the mechanics and the day-to-day challenges of operating in the food business the way Nick does. His industry insight and first-hand experience as an owner-operator many times over are the foundation of his business broking success.

Nick’s deep understanding of the unique aspects of the industry enables him to build tailored sales strategies that yield the very best results for each business rather than relying on a generic blanket formula. His reputation for integrity and transparency are complemented by his genuine helpfulness and approachable nature.

As a life-long ‘foodie’, Nick’s vast personal and professional networks keep him connected to thousands of potential buyers and leading industry figures. Strong relationships are the hallmark of Nick’s professional style and he is committed to finding the right purchaser for each business, leaving no stone unturned in his quest to find that buyer every time.

Contact Nicolas

Mobile: 0481 246 796 | Office: 1300 366 521 | Email:

Paul-Anj Economedes

Highly skilled business owner.

Paul joined Benchmark in 2014

A dedicated professional, Paul has 14+ years combined experience from property development, to owning various retail businesses, through to founding a manufacturing company which now distributes worldwide.

Paul’s knowledge of businesses within the hospitality industry is well founded by the experience gained when owning /running everything from pizza shops to cafes to creating an independent pizza group named ‘131 PIZZA’, which is now the 4th largest pizza group in Australia with 143 stores nationally. 131PIZZA was sold in 2014. Paul was also one of the founding members of the ‘Better Box Company’ which is the fastest growing pizza box company in Australia and the only Australian pizza box company to sell internationally.

Seeking to contribute his experience, skills and expertise, Paul has joined Benchmark to do just this for buyers and sellers alike. So contact Paul to broker a successful deal for you.


Contact Paul

Mobile: 0413 314 536 | Office: 1300 366 521 | Email:

Conny White – Senior Broker of Benchmark Corporate

Senior Broker – REIV

With over 18 years of experience, Conny White has facilitated Business Sales on a National basis since 1999 and first joined Benchmark Business Sales in 2013 as a Senior broker.

Having owned several successful businesses and specialising in Industry Acquisitions, Conny has a diverse understanding of Small to Medium Enterprises and the sale process thereof.

Conny White provides a high level of professional service, communicating precisely with Seller and Purchaser throughout the sale process enabling a concise and successful sale to settlement

Contact Conny

Mobile: 0418 936 020 | Office: 1300 366 521 | Email:

Jerome Joseph – Corporate Mergers & Acquisitions Specialist

Over 20 years experience as a business professional.

Jerome is a well experienced operational senior executive. With over 20+ years of total business P&L responsibility, Jerome has built a career in reducing costs and driving efficiencies, re-structuring operational teams and creating strategic direction with leading Fortune 500 organizations. A charismatic leader able to build and mentor high-performing teams throughout the Asia Pacific region, Jerome is a performance driven leader that has the capacity to think innovatively and drive value to business growth and cost effectiveness.

Jerome’s capacity to strongly improve operational requirements in any business has been well exampled in his roles as National Business Manager Operations at Conga Foods, Chief Operating Officer (COO) Delaware North (Australia and New Zealand) and Chief Operating Officer (COO) PFD Foodservices. These roles had a mandate for change and the implementation of a level of accountability and measurement within business units nationally.

Jerome’s high-level understanding of the Asian market especially the Greater China region positions him well in supporting global firms that are challenged by Asian positioning and value creation.

Jerome holds a number of Board and Advisory Board positions. This includes Foundation Director, St Vincent’s Hospital and Chairman, St Vincent’s Hospital Foundation Business Network. He is a member of the Facilities Management Association Australia, and National Gallery of Victoria. He also has held the position of Vice President Genazzano FCJ College Fathers Association.

Contact Jerome

Mobile: 0408 086 907 | Office: 1300 366 521 | Email:

Ian Salter

100% Performance Based

Ian Salter has been a professional business broker with Benchmark Business Sales & Valuations since late 2005 where he came across from a corporate management position. He was responsible in 2010 for establishing the specialist ‘Franchise Sales Division’ of Benchmark, where he now leads the franchise team. This role sees Ian managing and mentoring a sales team of specialist franchise business brokers. Being a 100% performance based broker, Ian is absolutely dedicated to producing the best results possible for his many clients through application of hard-earned knowledge and insistence upon the upholding of professional standards.

As a senior broker Ian is generous with his time towards assisting, training and mentoring other brokers along the way and works hard and applies his knowledge, dedication and professionalism to achieve the best results.

Ian has spent years building professional relationships and actively interacts with a network of other professionals such as Solicitors, Bank Managers, Accountants, Development Managers, State Managers, National Managers and Master Franchisors to not only assist with the sale process for either a buyer or seller, but also to stay in touch with any industry changes. Ian also sells non-franchised businesses such as; Transport, Retail, Wholesale, Commercial Property, Manufacturing and even a Private Island to name a few…and has had success in all of these industries. He is happy to speak with any buyer or seller and assist them through the process of buying or selling a franchise or non-franchise business.

Away from work Ian enjoys music – (both as a professional musician and music listener). Ian and his family are involved in many sporting pursuits including martial arts, basketball, rugby league and his love for personal health and fitness.



2016 & 2015 – Winner – REIQ Business Broker of the Year “Excellence Award”

2015 – Finalist – REIA Business Broker of the Year “Excellence Award”

2014, 2012 & 2011 – Finalist – REIQ Business Broker of the Year “Excellence Award”

2014 & 2012 – Finalist – AIBB National Senior Business Broker of the year

Contact Ian

Mobile: 0433 563 585 | Office: 1300 366 521 | Email:

Michael Parthenides

Michael Parthenides has a vast amount of business knowledge and experience from various sectors of business and commerce, and is one of our most diverse brokers. His approach is one of honesty, integrity and transparency. A strong work ethic and thorough approach ensure Michael is a pleasure to deal with.

After graduating in 2001 from Swinburne University with a Bachelor of Business Degree, Michael worked in various wholesale businesses, including the meat and textile industries, and more recently as National Sales Manager of Australian Music Group (Australia’s largest retailer and wholesaler of musical instruments) where he held the position for 9 years.

In addition to acting as a business broker he is also currently a director of a successful food and packaging distribution business.

Michael is well connected in the business world, and delivers the optimum result for his clients.

Contact Michael Parthenides today to sell your business.

Contact Michael

Mobile: 0425 832 986 | Office: 1300 366 521 | Email: